It goes without saying that marketing your brand online in today’s internet-reliant world is vital to your business, as it not only serves a purpose for outbound marketing to your target customer but also increases your visibility to customers who haven’t even yet heard of your brand. When you maintain a strong and consistent brand identity online, you are making use of the opportunity to maintain a loyal customer base with whom you befriend in a personal manner rather than in a traditional marketing sense in order to build strong business-client relationships. The internet is also without a doubt one of the best ways to generate brand awareness. Customers today turn to the internet to search for more information and reviews about a product, so by providing easy access to details about your product and by actively monitoring and responding to user reviews, you gain a competitive advantage that will help you to attract more customers, as well as stronger business relationships with existing – and even past – customers.
There are a number of methods you can consider to build your brand’s strength on the internet. Depending on your product or service, some of the following ideas will be of more benefit than others, so be sure to pay attention to strengthening the important aspects rather than putting your eggs in too many baskets!
Social Media Presence
Social media channels play a vital role in the lives of most of us these days, so it is crucial you join your customers on the platforms which they most frequent. It can be used as a channel for sharing information, promoting experiences, collecting reviews and feedback and also as a distribution option… if it doesn’t already help to generate more click-backs to your website. Customer service integrated into your social media strategy has also proven to lead to more satisfied customers.
With social media, you can share both your own original content as well as curated content that is relevant to your product and target market without having to come across in a direct-sell approach. Ensure you create engaging and compelling content and then spread them on platforms your customers are most likely to use.
Search Engine Optimization (SEO)
Whether they have heard of your brand or not, your target customers are most likely using search engines to search for information about a certain product or on the needs which your product seeks to resolve. You want to ensure that your undercut the competition and show up in their search results – the higher up the better. Search engine optimization will build your brand awareness through the use of carefully-selected keywords which your customers are likely to be using.
Through optimized title and meta descriptions, you can help share a brand story which your users want to hear and which will entice them to visit your website. Another great aspect of SEO to look into which is less time-consuming is the use of content spinning, which can help you to generate many click-backs to your website through automatically-altered content. If you haven’t explored this option yet, it is highly recommended you give it a try.
Blogging is a great way to increase your brand authority, particularly when you share compelling and informative content which can be produced in different forms, such as tutorials, videos, infographics and industry interviews. Blog posts can help to position you as an industry expert and will assure your customers that you know your stuff, making them more likely to be interested in your brand and your product.
By expanding your content to broader topics that your customer is likely to think about during the initial buying behavior phase, you might find you begin to gain a better understanding of an increasing target customer base. Your blog doesn’t have to be limited to just your website – guest blogging for other influential blogs will also help you increase your credibility while also demonstrating your desire to be useful to others, which can further reinforce brand loyalty.
Admit it, nobody likes those pesky spam emails from companies in their email inboxes. However, a carefully-strategized email marketing campaign should be able to provide value to your email subscribers through the use of engaging and useful content distributed at reasonable times. Email marketing is often a good alternative to simply waiting for more website visitors; it grabs the attention of your subscribers and encourages brand recognition. Consider sending welcome emails and lead-nurturing emails with information about sales, and also share events and any big exciting news that you think your customer should care about. Newsletters can also be a popular way to attract more visitors to your website, but ensure you have important content in them to avoid them coming across as a forced marketing message, which will inevitably lead to unsubscribers.