Instagram Stats Every Marketer Should Know

Instagram Stats Every Marketer Should Know

Instagram is the to-go-to social media platform right now. Look around – everyone’s on it and, the numbers continue to rise. Even then, there’s more to Instagram than sharing your cute snaps, especially if you’re in it to expose your brand.

What follows is a rundown of some facts that will set you up for success.

Growth Services Work

See, gaining followers in Instagram isn’t as easy it sounds. In other words, you have to perfect your game if you want people to follow you and most importantly, hit the follow button. The scenario is the same regarding likes and shares.

But, you can kick start your marketing campaign with a growth service. For starters, this is a company that will help you get the numbers on your side as soon as possible. And, like any other social media platform, the bigger your audience is, the more the likelihood of drawing new followers on Instagram.

There’s a catch though – not every growth service delivers what it promises. It is essential, therefore, that you do some background check before spending your money. On that note, visit Income Artist to view a list of top-rated Instagram growth services to help you get things right from the start.  Of course, you want value for your cash, don’t you?

Up to 64% of Instagrammers are 18 to 29 Years Old

One of the easiest ways to find success with Instagram is to understand the demographics. That way, you can determine the audience to focus on. The platform is undeniably popular with young people. More specifically, two out of every three adults aged between 18 and 29 years use Instagram.

The long and short of it is that you need to market your brand to the right people. By defining your followers, you’ll be in a better position to curate products and services that’ll meet their needs.

Up to 80% of Accounts are Following a Business on Instagram

You should pay attention to this statistic.  A whopping eight out of ten Instagrammers follow a business. What does this tell you? Well, it implies that your audience is likely to follow your brand if you’re on Instagram. On top of that, a staggering 200 million users visit business accounts every day.

The Best Times to Post on Weekdays is Between 10 AM and 3 PM

Sure, the best time to post on Instagram depends on your specific audience and engagement.  However, the repeated studies show that you’re likely to get the most engagement if you upload content on Tuesday through to Friday from 10 AM to 3 PM.  Peak times during the week are Wednesday at around 11 A.M and Friday from 10 to 11 AM.

In conclusion, Instagram is an excellent place to expose your brand and hopefully gain new customers. You only need to hone your skills on how to go about it. Start by learning what the platform is all about and the dynamics that can work in your favor. These stats will help you get started.